Dave Winer of RSS fame, had this info on his travelling blog. It's from a guy in Gnashville, who works for a local coffee roaster, and he talks about why Starbucks coffee is not as strong as a lot of indie coffee shops. Has to do with the need for consistency, so that if you go into a Starbucks in Philadelphia, and then in London, the coffee tastes the same. It's the 'MacDonalds syndrome', as their fries taste the same no matter where you are.
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